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The Assembly hosted by DestiMetrics

Wednesday January 28, 2015 8:30 AM

Assembly Logo

Mapping the journey to our future: Waypoints toward new realities

January 28, 2015, Colorado Convention Center

Discounted registration ends January 13- Register Now

As a business associate of CAST, we would like to recommend attending The ASSEMBLY: a collaboration of North American mountain resorts, associations and public sector organizations, with common interests in both winter and broader year-round mountain tourism. We are able to offer you discounted registration of $195 by using this “promotional code” by January 13: cast2015. Input this code when you register to receive our discount.


The Agenda: Robust content and compelling presenters are coming together for a rich day of industry collaboration. Morning sessions will be by recognized industry leaders and supported by a research-driven fact base from DestiMetrics, RRC, NSAA and SIA.

A sampling of sessions that would be of particular interest for those in public-private collaboration:

  • Future of Mountain Resorts; Outlook For DMO’s; Economics of Summer
  • Interactive Discussion Forums- Ethics of Whatever: Experiential Marketing in the Butte; Special Events and their Impact; Foodie Tourism

The Venue:  Wednesday, January 28, 2015 at the Colorado Convention Center in Denver; co-located with the SIA Snow Show, and including Show Credentials for the duration of the show- January 29-February 1, 2015.


Morning General Sessions (8:30a – 12:00p)

  • Navigating Mountain Tourism- State of the Industry: FactBase, Insights and Interpretation Fact-Base
  • New Realities- Future of Mountain Resorts and Destination Tourism

Luncheon & Keynote (12:00-2p) (add-on to The ASSEMBLY registration)

Get your laugh on with Brad Montgomery’s Laugh-O-Nomics™: Happiness & Your Bottom Line.

Afternoon Workshops and Interactive Discussion Forums (2-5:30p)

Several tracks will be served up, centered around marketing, summer/year-round opportunities and lodging revenue and growth. Options include case studies, best practices, consumer insights, tips tools and tricks- choose to make it work for you.

Evening:  Networking and reception, with keynote by Amy Purdy, paralympist, business woman and breakout sensation on Dancing WithThe Stars, in conjunction with SIA.

  • Visit our website for more agenda details. Register Now: click here to register for the event and utilize your promotional code for a discount on registration.
  • Lodging Deals: ASSEMBLY attendees are offered the SIA Snow Show discounted lodging rates. These special rates do sell out so book now for the best selection and availability. There is a link to the special rates under “Register Now” on our website.